As chief executive of Stalwart Shipfitting Company, a diversified producer of marine supplies and equipment, John needs a method for spotting promising product lines that warrant commitment of additional resources, as well as those that should be removed from the firm's product portfolio. A good choice for this firm at this stage would be to use:

Question

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Strategic business units (SBUs) allow a company to manage different product lines or business areas as separate entities. This approach helps in assessing the performance of each unit individually, making it easier to identify which ones are performing well and deserve more investment, and which ones are underperforming and might need to be divested or shut down.

As Chief Executive of Stalwart Shipfitting Company, a Diversified Producer