You Are the Head of Market Strategies for a Large

You are the head of market strategies for a large media company, and you are responsible for leading the enterprise through its annual marketing planning process. Which one of the following statements is true about this process?​

A) ​Your organization's objectives are the essential set of statements that outlines its purpose and differentiates it from other organizations.
B) ​Your organization's objectives specify the organization's goals and operational scope.
C) ​After your firm establishes its objectives, the next step in the marketing planning process is to develop the marketing strategy.
D) ​The last step in your marketing planning process should include an analysis of the risks and opportunities that you will face in striving to achieve your objectives.
E) ​Your organization's objectives should be specific in describing what achievements are intended and desired.