As the Marketing Director for a Public Health Advocacy Group

As the marketing director for a public health advocacy group, you recently obtained approval from the board to pursue a new set of strategic objectives. Among them: to achieve 80% community awareness of the group's name and purpose. Now you must turn to tactical planning. Which of the following tasks should you undertake? (Select all that apply)

A) Develop a five-year funding allocation plan.
B) Reserve advertising space in local newspapers for the next six months.
C) Recruit an assistant to write press releases.
D) Improve the visibility of your headquarters building.