Recently, top-level marketing managers of ToysRUs made the decision to close several stores due to lower than expected sales revenue. Now, they will be able to redirect funds to support an increased web presence and enhance their online marketing efforts. This decision demonstrates that marketing plans should be flexible and allow managers to make changes if objectives are not being met.

Question

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This decision by ToysRUs's marketing managers to close stores and shift focus to online marketing due to lower sales revenue illustrates the importance of flexibility in marketing plans, allowing for adjustments based on performance and changing market conditions.

Recently, Top-Level Marketing Managers of ToysRUs Made the Decision to Close