Taylor is an account executive with Enterprise Holdings and works the counter at airport. She always strives to be upbeat, professional, polished, friendly, and fast since the company routinely asks customers about their experience when renting a vehicle. Taylor believes her customer service skills are a key component to achieving high customer satisfaction scores. Taylor's activities would be described as ________ that could become part of the company's marketing plan.

Question

Quizplus · Accepted Answer

Taylor's activities are specific actions taken to promote the company's services and improve customer satisfaction, fitting the definition of marketing tactics. These are direct actions aimed at achieving the marketing strategy's goals.

Taylor Is an Account Executive with Enterprise Holdings and Works