Skippy Peanut Butter and Recently Launched a New Product Called

Skippy Peanut Butter and recently launched a new product called Peanut Butter Bites which contain high levels of protein and are packaged in a convenient resealable snack container. The snack industry is high growth but Skippy's Peanut Butter Bites currently has a low level of market share in the snack food market. According to the Boston Consulting Group, Peanut Butter Bites would be classified as stars.