The marketing philosophy summarized by the phrase "a high-quality product will sell itself" is a characteristic of the _____ era.
A) production
B) sales
C) marketing
D) relationship

Question

Quizplus · Accepted Answer

The phrase "a high-quality product will sell itself" is characteristic of the production era, which focused on the efficiency of production and the quality of the product, under the assumption that these factors alone would drive sales.

The Marketing Philosophy Summarized by the Phrase "A High-Quality Product