The business philosophy incorporating the marketing concept where the focus is on satisfying the needs and wants of consumers rather than simply producing and selling products is known as:

Question

Quizplus · Accepted Answer

Consumer orientation is the business philosophy that prioritizes identifying and meeting the needs and wants of consumers, rather than focusing primarily on product production and sales efforts. This approach emphasizes understanding and responding to consumer preferences and demands.

The Business Philosophy Incorporating the Marketing Concept Where the Focus