Sally Myers, head of marketing at Sally's Salon, serviced six new customers over the past two weeks. Through a feedback form, Sally learned that all of them had acted upon the opinions of their friends and family members. What Sally encountered is an example of:

Question

Quizplus · Accepted Answer

Sally encountered buzz marketing, which is a viral marketing technique that leverages word-of-mouth recommendations from friends and family to spread information about a product or service.

Sally Myers, Head of Marketing at Sally's Salon, Serviced Six