Which one of the following statements about marketing is false?
A) Mobile marketing refers to marketing messages transmitted via wireless technology.
B) Effective relationship marketing relies heavily on data and computer databases.
C) The lifetime value of a customer consists of the revenues and intangible benefits derived from the firm's relationship with the customer.
D) Buzz marketing involves using airplanes to "buzz" outdoor events with flying banners.
E) Interactive marketing gives more control to the customer.

Question

Which one of the following statements about marketing is false?
A) Mobile marketing refers to marketing messages transmitted via wireless technology.
B) ​Effective relationship marketing relies heavily on data and computer databases.
C) ​The lifetime value of a customer consists of the revenues and intangible benefits derived from the firm's relationship with the customer.
D) ​Buzz marketing involves using airplanes to "buzz" outdoor events with flying banners.
E) ​Interactive marketing gives more control to the customer.

Quizplus · Accepted Answer

Buzz marketing actually refers to creating word-of-mouth advertising, not using airplanes to advertise at outdoor events.

Which One of the Following Statements About Marketing Is False