When a company pays a market research firm to conduct a marketing research project, it is engaging in which one of the Eight Universal Marketing Functions?

Question

Quizplus · Accepted Answer

Securing information is one of the Eight Universal Marketing Functions, and it involves gathering and analyzing data to make informed decisions. When a company hires a market research firm, it is specifically seeking to obtain valuable information about the market, customers, or competitors, which falls under this function.

When a Company Pays a Market Research Firm to Conduct