Forever 21 is a popular fashion clothing company for women and often attracts customers to its website or retail stores by posting pictures to its Facebook and Instagram accounts. Forever 21 has over 10 million followers on Instagram and over 13 million on Facebook. What marketing era best describes Forever 21 and its approach to marketing activities?

Question

Quizplus · Accepted Answer

The Social Marketing Era focuses on building a social relationship with customers, often through social media platforms like Instagram and Facebook, which is exactly what Forever 21 does by engaging with its large follower base on these platforms.

Forever 21 Is a Popular Fashion Clothing Company for Women