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As the Marketing Director for Kia Motors, You've Been Tasked

Question 116

Multiple Choice

As the marketing director for Kia Motors, you've been tasked with marketing a new, moderately priced vehicle that runs on gas or electric and meets high safety standards. It seats up to five, holds a lot of cargo, and features an onboard vacuum cleaner. Which of the following market segments will you focus on primarily?


A) Wealthy consumers with $250,000+ annual incomes
B) Young, primarily single men
C) Environmentally conscious consumers
D) Budget-minded families with growing children

Correct Answer:

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