Used car lots, which rely heavily on flashy newspaper ads and loud commercials for their revenues, are still a great example of the third era of marketing history.

Question

Quizplus · Accepted Answer

The third era of marketing history is characterized by the marketing concept and relationship marketing, focusing on customer needs and long-term customer relationships, rather than heavily relying on flashy ads and loud commercials, which are more indicative of the second era (sales era).

Used Car Lots, Which Rely Heavily on Flashy Newspaper Ads