Given that a farmer's products are subject to unpredictable influences such as weather and pests, a farmer could be said to be engaging in which of the Eight Universal Marketing Functions?

Question

Quizplus · Accepted Answer

Risk taking is one of the Eight Universal Marketing Functions, and it directly applies to the farmer's situation where their products are subject to unpredictable influences such as weather and pests. This involves dealing with the uncertainties that affect the marketing of the products.

Given That a Farmer's Products Are Subject to Unpredictable Influences