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Kraft Foods Has Been Very Happy with the Sales of Its

Question 145

Multiple Choice

Kraft Foods has been very happy with the sales of its new olive oil-based mayonnaise, which is why it has decided to start packaging it in branded single-serving packets for sale to restaurants, fast food chains, food trucks, and other eating establishments. This tactic is part of the company's:


A) product strategy.
B) pricing strategy.
C) distribution strategy.
D) promotion strategy.

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