You're the marketing manager for a cellphone manufacturer, and your company has just come out with a truly unique design with unusual features. You've decided the best way to introduce this interesting new product is to offer it at a low introductory price with a rebate, and then to gradually increase the price until you find the price ceiling for it. Your plan is part of both the ______ and ______ strategies for the product.

Question

Quizplus · Accepted Answer

This approach combines elements of promotion (offering the product at a low introductory price with a rebate to attract initial customers and generate buzz) and pricing strategies (gradually increasing the price to find the maximum price consumers are willing to pay).

You're the Marketing Manager for a Cellphone Manufacturer, and Your