At the health food product manufacturer where you work, your boss, the Chief Marketing Officer, has just asked you to develop a strategic plan for introducing a new high-energy protein bar. You've just come up with a great idea: to give away free samples on college campuses, which are loaded with busy people on the go who need more energy. If they like the product, it's guaranteed that this market segment will talk about your product on social media, thus creating a buzz. In which section of your strategic plan does your idea belong?

Question

Quizplus · Accepted Answer

Your idea involves giving away free samples to promote the product and generate buzz, which falls under the category of promotion strategy. This strategy is designed to increase awareness and interest in the product among potential customers.

At the Health Food Product Manufacturer Where You Work, Your