Imagine that you're the marketing manager of a small community theater called the Bayside Playhouse. While having dinner at your favorite restaurant one night, the owner suggests that you join forces with him and other local eateries to stage a "Taste of Bayside" event at the playhouse. You recognize this as an excellent:
A) pricing strategy.
B) product strategy.
C) promotions strategy.
D) distribution strategy.

Question

Quizplus · Accepted Answer

Staging a "Taste of Bayside" event at the playhouse is a promotions strategy because it serves to increase awareness and interest in the playhouse by attracting potential patrons through a collaborative event with local eateries, thereby promoting the theater's offerings.

Imagine That You're the Marketing Manager of a Small Community