The process of creating shared meaning between the mass media and their audiences is

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The process of creating shared meaning between the mass media and their audiences is known as mass communication. This involves the transmission of messages from a sender (e.g. media organizations) to a large audience through various channels such as television, radio, newspapers, and the internet. The aim of mass communication is to inform, educate, entertain, and persuade audiences, and it relies on various feedback mechanisms to gauge audience reactions and preferences. Interpersonal communication refers to the exchange of information between individuals, and encoding is the process of translating information into a format that can be transmitted and understood by the receiver.

The Process of Creating Shared Meaning Between the Mass Media