_____________ occurs when a magazine is provided at no cost to readers who meet some specific set of advertiser-attractive criteria.Free airline and hotel magazines fit this category.
A) Controlled circulation
B) A run
C) Pass-along readership
D) Circulation

Question

Quizplus · Accepted Answer

Controlled circulation refers to the targeted distribution of a publication to a specific audience based on certain criteria, such as job title, industry, or geographic location. This is often done to attract advertisers who are interested in reaching a particular demographic. Free airline and hotel magazines are examples of publications with controlled circulation, as they are typically distributed to travelers who meet certain criteria, such as frequent fliers or hotel loyalty program members.

_____________ Occurs When a Magazine Is Provided at No Cost