The major circulation-monitoring companies do not include pass-along readership in their circulation totals.

Question

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Pass-along readership refers to the number of people who read a magazine or newspaper after the original purchaser. Major circulation-monitoring companies do not usually include this in their circulation totals, as it is difficult to measure accurately. However, some publications may report pass-along readership separately as a marketing tool.

The Major Circulation-Monitoring Companies Do Not Include Pass-Along Readership in Their