Molson,Inc.of Montreal and Coors Co.of Golden,Colorado merged their operations in order to stand up to the
A) continued diversification in the beverage market.
B) competition from Japan.
C) continuing consolidation in the global beer industry.
D) substantial cash outlays to maintain market share.

Question

Quizplus · Accepted Answer

The merger of Molson and Coors was likely driven by the continuing consolidation in the global beer industry. This would have put pressure on both companies to stay competitive and maintain market share through strategic partnerships and mergers. Option A is not necessarily a driving factor for this particular merger, and option B does not specifically relate to the pressures facing Molson and Coors. Option D is possible, but not as prominent as the need to stay competitive in a consolidating market.