A television program's share is more important than its rating in the consideration of its success in its time slot.

Question

Quizplus · Accepted Answer

Share measures the percentage of households with a TV turned on at the time of the program that are actually watching that program. Hence, it indicates how successful a program is among its potential audience during its time slot. In contrast, the rating measures the number of households watching the program, regardless of whether they are watching that program or not, relative to the total number of households with a TV. Therefore, rating alone does not consider the competition or popularity of other programs in the same time slot. Overall, share is a better indicator of a program's success and appeal with its intended audience.

A Television Program's Share Is More Important Than Its Rating