Threat of substitute products comes from
A) other companies in the same industry.
B) foreign companies which can use cheap labour in their countries.
C) firms in other industries that produce products or services that satisfy the same customer need.
D) partners and affiliates.

Question

Quizplus · Accepted Answer

The threat of substitute products arises from firms in different industries that offer products or services which can satisfy the same needs as the industry in question, making them substitutes.

Threat of Substitute Products Comes from