_____________ advertising employs messages aimed at retailers,and does not necessarily push the product or brand,but promotes product issues of importance to the retailer,such as volume,marketing support,profit potential,distribution plans,and promotional opportunities.
A) Institutional
B) National consumer
C) Trade
D) Retail
Correct Answer:
Verified
Q26: _ refers to the melding of brands
Q27: The _ department is typically headed by
Q28: _ is mediated messages paid for by
Q29: _ refers to advertising sold next to
Q30: Ad production is billed at an agreed-upon
Q32: _ advertising is the advertising of products
Q33: New media technologies are forcing advertising professionals
Q34: One of the difficult issues in the
Q35: Clients are increasingly asking advertisers for _,agreements
Q36: The _ department makes the decisions about
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