The market share variance is calculated using planned market size multiplied by change in market share multiplied by planned average contribution margin.
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Q28: Variable costs per unit of volume increase
Q29: The market share variance provides an indication
Q30: The direct materials efficiency variance is measured
Q31: The direct materials efficiency variance is favourable
Q32: When standard volume exceeds actual sales volume
Q34: Using the standard cost for raw materials
Q35: The direct materials price variance is usually
Q36: Fixed costs remain the same for both
Q37: The direct materials price variance is calculated
Q38: The market size variance provides an indication
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