In limited effects theory,the influence of media is thought to be limited by people's religious and political affiliations,in other words by their
A) personal relationships.
B) individual differences.
C) social categories.
D) opinion leaders.

Question

Quizplus · Accepted Answer

Limited effects theory suggests that people's religious and political affiliations, which are social categories, influence the extent to which they are affected by media messages. This theory argues that individuals have preexisting beliefs and attitudes that shape how they interpret media messages, and that these preexisting beliefs are largely influenced by their social categories. Personal relationships, individual differences and opinion leaders may also have an impact on the effects of media, but limited effects theory focuses specifically on social categories.

In Limited Effects Theory,the Influence of Media Is Thought to Be