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General Motors' Creation of Expensive Cadillacs and More Affordable Chevrolets

Question 4

Multiple Choice

General Motors' creation of expensive Cadillacs and more affordable Chevrolets was a way to compete with the Ford Motor Company by __________.


A) organizing into separate divisions, each appealing to a different market segment
B) simplifying all its models
C) using only one basic color
D) dropping the price of its cars

Correct Answer:

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