What are the two aspects of media analysis that should be monitored for every marketing program?
A)Partner and publisher performance
B)Earned media performance
C)Asset performance

Question

Quizplus · Accepted Answer

Partner and publisher performance (A) and asset performance (C) are crucial aspects of media analysis in marketing programs. Monitoring partner and publisher performance helps in evaluating the effectiveness and reach of marketing campaigns across different platforms and partners. Asset performance analysis involves tracking how individual marketing assets (such as videos, images, and articles) perform, which is essential for understanding what content resonates with the audience and drives engagement.

What Are the Two Aspects of Media Analysis That Should