One approach that many organizations can take to measuring effectiveness is return on media investment,or ROMI.There are several factors that go into a successful ROMI model.Please select the factor that does not belong in a ROMI model from the options below.
A) Reach
B) Website Traffic
C) Engagement
D) Publishers in the media plan
E) Search Volume
Correct Answer:
Verified
Q1: There are several potential approaches to capturing
Q3: Return on investment (ROI)is one of the
Q4: Return on investment is only one part
Q5: The subject of digital marketing measurement is
Q6: Bob Pearson,President of W2O Group,captures how many
Q7: When an organization engages in digital marketing,the
Q8: Return on engagement is one measure that
Q9: Digital marketing spending is continuing to go
Q10: Another approach to measuring return on investment
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