Reputation has long been a focus for brands seeking to out-perform their competitors.The more known and favorable your brand is,the better right? In Chapter 5,we describe a paradigm shift for digital strategy development that changes the focus to a new model.What model listed below is the new 'reputation'?

Question

Quizplus · Accepted Answer

Relevance is the new model for digital strategy development that shifts the focus from traditional reputation metrics. This approach emphasizes the importance of being pertinent and meaningful to the target audience's needs and interests, rather than solely focusing on the brand's popularity or favorability.

Reputation Has Long Been a Focus for Brands Seeking to Out-Perform