Your research plan will likely identify many different data sources.In the chapter there seven that are considered mandatory as part of any research plan.Which of the following is not one of those data sources?
A)Social listening tools
B)Paid media performance data
C)Web analytics
D)Search tools
E)Sentiment data

Question

Quizplus · Accepted Answer

Sentiment data, while valuable, is not listed among the mandatory data sources for any research plan. The mandatory sources typically focus on direct measures of audience behavior and interaction, such as web analytics, search tools, social listening, and performance data from paid media. Sentiment data is more about analyzing opinions and feelings, which, although useful, is not considered a must-have foundational data source in the context described.

Your Research Plan Will Likely Identify Many Different Data Sources