Communication During a Crisis Is Even More Scrutinized Than Normally

Communication during a crisis is even more scrutinized than normally.What is one way a company can avoid stumbling with their communications when responding to a crisis?

A) Ensure the most senior executive communicates the respond
B) Respond as quickly as possible to as many issues as possible
C) Respond to the first issue that has been identified and keep adding from there
D) Analyze the conversations to identify positive and negative words being used