A concept that challenged the assumption inherent in the rational decision making model was satisficing: which influential theorists developed it?

Question

Quizplus · Accepted Answer

James March and Herbert Simon developed the concept of satisficing, which challenges the assumption of the rational decision-making model by suggesting that individuals settle for a solution that is "good enough" rather than the optimal solution, due to limitations in information, time, and cognitive capacity.

A Concept That Challenged the Assumption Inherent in the Rational