Van de Ven and his colleagues (1999)identify three main stages of the innovation journey.Periods of motivation and euphoria,followed with periods of unexpected setbacks,mistakes and frustration,is an example of the ______ period

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The description matches the development stage of the innovation journey, where after initial motivation, the process often encounters setbacks and challenges that need to be overcome.

Van De Ven and His Colleagues (1999)identify Three Main Stages