What are the two main pricing objectives in corporate pricing?
A) Market share and company image
B) Advertising and sales promotion
C) Company survival in a competitive marketplace and profit maximization
D) Market share and profit maximization
E) Advertising and profit maximization

Question

Quizplus · Accepted Answer

The two main pricing objectives in corporate pricing are market share and profit maximization, and these objectives are reflected in option D. Market share refers to the percentage of a market's total sales that a company has, while profit maximization refers to setting prices to maximize profits. Both of these objectives are crucial for a company's success in a competitive marketplace. Options A, B, and E are incorrect because they don't accurately reflect the main pricing objectives in corporate pricing.

What Are the Two Main Pricing Objectives in Corporate Pricing