The pricing strategy that is used to create consumer interest and stimulate trial purchases of a new product is
A) penetration pricing.
B) price lining.
C) market pricing.
D) price fixing.
E) price skimming.

Question

Quizplus · Accepted Answer

Penetration pricing is a strategy that involves setting a relatively low price for a new product in order to attract a large number of consumers and gain significant market share quickly. This is often used to encourage trial purchases and create interest in the product. As the product becomes more established in the market, the price may be increased to better reflect its value.

The Pricing Strategy That Is Used to Create Consumer Interest