What term identifies a company's policy of offering all items in certain categories (e.g., men's suits) at a limited number of prices?
A) Price skimming
B) Boundary pricing
C) Discounting
D) Penetration pricing
E) Price lining

Question

Quizplus · Accepted Answer

Price lining is the term used to identify a company's policy of offering all items in certain categories at a limited number of prices. This means that all the products within the category (e.g., men's suits) are priced at predetermined levels, usually with a set price range, allowing the customers to choose what best suits their needs and budget. Price lining is a common pricing strategy in retail and helps simplify the shopping process for consumers, as they can easily compare different products based on their price points.

What Term Identifies a Company's Policy of Offering All Items