The owner of Julia's Craft Supply Store would like to take advantage of the fact that customers are not completely rational when making buying decisions and may prefer prices that are not stated in even dollar amounts.Which pricing tactic is she interested in?
A)Discounting
B)Price skimming
C)Psychological pricing
D)Skewed pricing
E)Price lining

Question

Quizplus · Accepted Answer

Psychological pricing is a strategy where prices are set at a level that appears more attractive to consumers, such as $9.99 instead of $10, to make the price seem lower than it actually is.

The Owner of Julia's Craft Supply Store Would Like to Take