Which promotional strategy appeals directly to the consumer who demands the product from retailers, who, in turn, demand the product from wholesalers?
A) Product positioning
B) Layered promotion
C) Pull strategy
D) Contests
E) Push strategy

Question

Quizplus · Accepted Answer

A pull strategy is a promotional strategy that primarily targets the end consumers in order to generate demand for the product. This encourages retailers to stock up on the product, which in turn increases demand on wholesalers to supply the needed products. This works well in situations where the end-consumer has a direct influence on the buying decision made by the retailer.

Which Promotional Strategy Appeals Directly to the Consumer Who Demands