Adrianna developed a new perfume.She wanted to market the perfume via a communication vehicle that appeals to many consumer senses,targets a specific audience,and reaches as many people as possible.Adrianna would select ________ advertising.

Question

Quizplus · Accepted Answer

Television advertising appeals to multiple senses (sight and sound), can target specific audiences through channel and program selection, and has the potential to reach a large number of people.

Adrianna Developed a New Perfume