In recent years,the trend is clear.Online advertising in its various forms is quickly climbing to the top of advertiser preferences,at the expense of all the traditional media.Which of the following statements about TV advertising is correct?
A) DVRs and PVRs are helping to maintain the strength of TV advertising.
B) The shift to "online binge watching" has hurt TV advertising.
C) TV advertising is easier to measure than online ads.
D) TV advertising is ranked third in terms of advertising dollars.
E) One of the key strengths of TV advertising is the ability to customize.
Correct Answer:
Verified
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