The promotional tool in which a salesperson communicates one-on-one with potential customers is
A) direct mail.
B) personal selling.
C) television.
D) radio.
E) magazines.

Question

Quizplus · Accepted Answer

Personal selling involves direct communication between a salesperson and potential customers, allowing for a one-on-one interaction and personalization of the sales message. Direct mail, television, radio, and magazines are all examples of mass communication promotional tools.

The Promotional Tool in Which a Salesperson Communicates One-On-One with Potential