The Cream Soap Company has launched a new campaign geared at increasing the sales volume of its new Fresh Smelling line of soap products. The $1.6 million campaign will cover the costs of providing samples of their soap products to be delivered with the Toronto Star newspaper to 500 000 homes in Toronto. This marketing technique is known as
A) personal selling.
B) public relations.
C) advertising.
D) publicity.
E) sales promotion.

Question

Quizplus · Accepted Answer

This marketing technique is known as sales promotion, which involves offering incentives or discounts to encourage customers to buy a product. In this case, the samples of soap products are being provided to potential customers to encourage them to try the product and potentially make a purchase.

The Cream Soap Company Has Launched a New Campaign Geared