Coupons, point-of-purchase displays, free samples, and trade shows are examples of
A) advertising.
B) sales promotions.
C) publicity.
D) personal selling.
E) pricing.

Question

Quizplus · Accepted Answer

Sales promotions refer to short-term incentives offered to customers to encourage immediate purchase or engagement with a product or service. Examples such as coupons, point-of-purchase displays, free samples, and trade shows all fall under this category, as they aim to increase sales and customer interest in the short term.

Coupons, Point-Of-Purchase Displays, Free Samples, and Trade Shows Are Examples