Which type of promotion is outside of the company's control?
A) Coupons
B) Television advertising
C) Personal selling by sales agents
D) Publicity
E) Trade shows

Question

Quizplus · Accepted Answer

Publicity is outside of the company's control because it is usually generated by third-party media sources such as news outlets or social media. The company can influence the message but ultimately does not have direct control over the content or distribution. The other options listed (coupons, television advertising, personal selling, trade shows) are all examples of promotion methods that are under the direct control of the company.

Which Type of Promotion Is Outside of the Company's Control