________ attempts to build goodwill with customers by performing and publicizing a company's public service activities.
A) Personal selling
B) Public relations
C) Advertising
D) Sales promotion
E) Publicity

Question

Quizplus · Accepted Answer

Public relations is the communication strategy that attempts to build and maintain a positive image of a company through various activities that include publicizing the company's public service activities, donations, sponsorships, community involvement, and events. It aims to create goodwill with customers, employees, shareholders, and other stakeholders by promoting positive and meaningful interactions with them.

________ Attempts to Build Goodwill with Customers by Performing and Publicizing