A company like Black & Decker has product lines which do not require intense market exposure to increase sales. Which distribution strategy is it likely to use?
A) Intensive distribution
B) Industrial distribution
C) Discriminatory distribution
D) Exclusive distribution
E) Selective distribution

Question

Quizplus · Accepted Answer

Black & Decker is likely to use selective distribution, which involves selling products through a limited number of channels. This approach allows the company to maintain greater control over its brand and products, and can also help to create a more exclusive image for its products. As a company that sells primarily to consumers and DIY enthusiasts, Black & Decker likely focuses on building relationships with a smaller number of retailers or online marketplaces that cater to this audience, rather than trying to sell through a wide range of channels.

A Company Like Black & Decker Has Product Lines Which