Publicity and public relations are important tools in making the buyer aware that the firm's product exists, especially when the buyer is in the information seeking stage of the buying process.

Question

Quizplus · Accepted Answer

Publicity and public relations activities aim to create awareness and generate interest about the firm's products or services. These activities are especially important during the information search stage of the buyer's decision-making process as they can help to provide information and influence the buyer's perception of the product. Therefore, the statement is true.

Publicity and Public Relations Are Important Tools in Making the Buyer